Brand Manual
BRAND
STORY
Back in May 2017, three childhood best friends Chris Meade, Greg Meade, and Michael Delpapa were hanging out in their hometown of Woodstock, CT for what they thought would just be a normal night in. With ESPN on repeat in the background, the conversation turned to "let's invent something." From there, they got to the drawing boards and started spitballing idea after idea. As the night went on and the sun began to rise, the friends eventually crossed off every idea until they had one remaining...Four square volleyball.
OUT IN THE WORLD
Immediately, the next morning the friends ran out to their local Walmart and rigged up their very first prototype. Flash forward to 2020, there are now over 20,000 CROSSNETS out in the world. Outdoor enthusiasts of all ages and skill levels are playing the world’s first four-square volleyball game.
THRILLING
UNRIVALED
YOUTHFUL
DISCONNECTING
NOSTALGIC
EXHILARATING
COMPETITIVE
BRAND
VOICE
Play is at the forefront of all we do. Therefore, our voice needs to exude a sense of playfulness in all of our communications.
Confident
Our voice excuses an effortless confidence
confident, never cocky.
Fun-Loving
We’re fun, a little cheeky, and really cool. Our language is natural and fun, never stuffy.
playful, youthful, fun.
Human-Accessible
Our language is human and relevant to today. It’s very youthful yet comprehendible across generations.
we're selling fun, not insurance.
LOGO
CROSSNET is the concept of two sports, volleyball and foursquare, merging together. At the center axis two volleyball nets cross together, creating a CROSSNET.
= 50%
CROSSNET is a registered logo, not trademarked
CROSSNET is always capitalized
DONT'S
Do not place over colors outside the color palette
Do not distort
Do not rearrange any element
Do not rotate
Do not change colors
Crossnet
CrossNet
CROSSnet
CrossNET
CROSSNET GAME
Do not spell
BURLINGAME PRO REGULAR
Burlingame is a sturdy typeface with open, clear shapes that offer high legibility, even in constrained digital settings, or in challenging print environments. Similar to Burlingame, CROSSNET is easily recognizable and unmistakable.
HEADLINES - 18px minimum
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
? # @ ! : ; . , < " { [
Open Sans
Open Sans features wide apertures and highly legible letters, making it the second most served font on Google Fonts, with over four billion views per day on more than 20 million websites. Our goal for CROSSNET is to emulate Open Sans success and become a household sport around the world.
Body copy - 12px minimum
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
? # @ ! : ; . , < " { [
TYPOGRAPHY
COLORS
#000000
C: 76% M: 68% Y: 65% K: 85%
R: 5 G: 9 B: 12
CROSSNET’s black and yellow color scheme is associated with power, strength and movement. Our signature yellow is the most identifiable color that symbolizes happiness, energy, and freedom that our game provides.
#F6DD06
R: 246 G: 221 B: 6
C: 6% M: 7% Y: 100% K: 0%
#FFFFFF
R: 255 G: 255 B: 255
C: 0% M: 0% Y: 0% K: 0%
PHOTOGRAPHY
Our photography reflects nostalgia, fun, movement, and lifestyle. Photos are typically high in contrast and emphasize the activity which takes place during a rally.
Photos should strive to reflect the product in its intended form at all times, while telling a compelling story. Preferably no stock photography should be used.
PHOTOGRAPHY
VENDORS
PHYSICAL EDUCATION
PUBLICATIONS
