Brand Manual

BRAND

STORY

Back in May 2017, three childhood best friends Chris Meade, Greg Meade, and Michael Delpapa were hanging out in their hometown of Woodstock, CT for what they thought would just be a normal night in. With ESPN on repeat in the background, the conversation turned to "let's invent something." From there, they got to the drawing boards and started spitballing idea after idea. As the night went on and the sun began to rise, the friends eventually crossed off every idea until they had one remaining...Four square volleyball.

OUT IN THE WORLD

Immediately, the next morning the friends ran out to their local Walmart and rigged up their very first prototype. Flash forward to 2020, there are now over 20,000 CROSSNETS out in the world. Outdoor enthusiasts of all ages and skill levels are playing the world’s first four-square volleyball game.

THRILLING

UNRIVALED

YOUTHFUL

DISCONNECTING

NOSTALGIC

EXHILARATING

COMPETITIVE

BRAND

VOICE

Play is at the forefront of all we do. Therefore, our voice needs to exude a sense of playfulness in all of our communications. 

Confident

Our voice excuses an effortless confidence 

confident, never cocky.

Fun-Loving

We’re fun, a little cheeky, and really cool. Our language is natural and fun, never stuffy. 

playful, youthful, fun.

Human-Accessible

Our language is human and relevant to today. It’s very youthful yet comprehendible across generations.  

 we're selling fun, not insurance.

LOGO

CROSSNET is the concept of two sports, volleyball and foursquare, merging together. At the center axis two volleyball nets cross together, creating a CROSSNET.

= 50%

CROSSNET is a registered logo, not trademarked

CROSSNET is always capitalized

DONT'S

Do not place over colors outside the color palette
Do not distort
Do not  rearrange any element
Do not rotate 
Do not change colors
Crossnet 
CrossNet
CROSSnet
CrossNET
CROSSNET GAME
Do not spell

BURLINGAME PRO REGULAR

Burlingame is a sturdy typeface with open, clear shapes that offer high legibility, even in constrained digital settings, or in challenging print environments. Similar to Burlingame, CROSSNET is easily recognizable and unmistakable.

HEADLINES - 18px minimum

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

? # @ ! : ; . , < " { [

Open Sans

Open Sans features wide apertures and highly legible letters, making it the second most served font on Google Fonts, with over four billion views per day on more than 20 million websites. Our goal for CROSSNET is to emulate Open Sans success and become a household sport around the world.

Body copy - 12px minimum

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

? # @ ! : ; . , < " { [

TYPOGRAPHY

COLORS

#000000

C: 76%  M: 68%   Y: 65%   K: 85%

R: 5  G: 9  B: 12

CROSSNET’s black and yellow color scheme is associated with power, strength and movement. Our signature yellow is the most identifiable color that symbolizes happiness, energy, and freedom that our game provides. 

#F6DD06

R: 246  G: 221  B: 6

C: 6%  M: 7%   Y: 100%   K: 0%

#FFFFFF

R: 255  G: 255  B: 255

C: 0%  M: 0%   Y: 0%   K: 0%

PHOTOGRAPHY

Our photography reflects nostalgia, fun, movement, and lifestyle. Photos are typically high in contrast and emphasize the activity which takes place during a rally. 

 

Photos should strive to reflect the product in its intended form at all times, while telling a compelling story. Preferably no stock photography should be used.

PHOTOGRAPHY

VENDORS

PHYSICAL EDUCATION

PUBLICATIONS

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Vector-Logo.png
©2020 CROSSNET®